The Best Places to Find Discount Easter Eggs in 2026

25 Mar 2026

Luke M. Williams

Easter is a popular time for students, not only because of the time off around the celebrations. Of course, Easter eggs are a core pillar of the spring festivities for many, but they can be expensive these days. Combine this with the impact of ‘shrinkflation’ (the reduction in size while prices increase) seemingly occurring each year, and you’ll soon be hunting for bargains come Easter Monday.

Today, we’ll be taking you on a tour of the UK’s biggest and best supermarkets to find the very best discounts that you can expect to find this Easter. So, whether you’re a Cadbury traditionalist or prefer the premium stuff, we’ve got the egg for you!

The Best Places to Find Discount Easter Eggs in 2026

The Loyalty Card Strategy

In 2026, the best deals are rarely on the shelf; they’re in your digital wallet. If you aren’t scanned in, you’re probably going to be paying more.

Tesco: The Clubcard Clearance

  • The Strategy: They prioritise clearing seasonal aisles to make room for summer stock (cue the BBQs).
  • What to Hunt: Look for the Tesco Finest Salted Pretzel Egg or the Cadbury Incredible Range. Pre-Easter, these will set you back around £10 each. By Monday, you’ll likely be able to find them at half the price or better.
  • Top Tip: Search the seasonal aisle first, but don’t forget to look around the areas you’d usually find ‘yellow sticker’ items.

Sainsbury’s: The Nectar Goldmine

Sainsbury’s has gone all in on their Taste the Difference range for 2026, and the most popular appear to be The Mint One, The Caramel One, and The Biscuit One.

  • The Strategy: Because these are bulky, high-end items, Sainsbury’s slashes prices to quickly reclaim shelf space.
  • The Bargain: These premium Belgian chocolate eggs often drop as low as £3 by Tuesday morning.
  • Hidden Gem: Keep an eye on the ‘Free From’ section. These specialised Easter eggs are often overlooked by the masses and are also heavily discounted on Monday.

ASDA and The Discounters

If you are looking to stock up on baking supplies or for presents, these are the shops to hit.

ASDA: The Character Kings

Asda is the go-to for character eggs of family favourites from Marvel, Disney, and Bluey to name a few.

  • The Bargain: Small-to-medium branded eggs that retailed for £1.50–£3.00 often drop to as little as 50p.

B&M and Home Bargains

These stores don’t use loyalty apps, which makes the hunt simpler.

  • What to Hunt: Giant 1kg luxury eggs and bulk bags of Mini Eggs.
  • The Strategy: These retailers often have massive overstock in their warehouses. By Thursday, you can often find high-end brands like Lindt and Ferrero Rocher for less than the cost of a standard chocolate bar.

The ‘Luxury’ Tier

Waitrose

Waitrose often holds its prices a little longer than other supermarkets, making later in the week the sweet spot.

  • What to Hunt: The Heston Blumenthal range or the Lulu Guinness Lips collab egg.
  • The Bargain: These £15+ eggs can plummet in price once the Easter branding becomes a liability for the store’s high-end aesthetic.

Hotel Chocolat: The VIP.ME Range

  • The Strategy: Online sales usually go live at midnight on Easter Sunday, while in-store sales start on Monday.
  • The Bargain: Their famous ‘Extra Thick’ eggs (normally £30+) usually hit the 50% off sale. It’s the best way to get luxury chocolate for a fraction of the cost.

The Easter Discount Overview

Date Strategy Best Retailer
Easter Monday (April 6) The First Wave: High-volume branded eggs. Tesco / Asda
Tuesday (April 7) The Premium Drop: Luxury and artisan eggs. Waitrose / Sainsbury’s
Wednesday (April 8) The Penny Clearout: Everything must go. Lidl / B&M

A Final Tip

Don’t just eat your chocolate! Easter eggs are made of high-tempered chocolate that is perfect for melting. Buy discounted eggs now, smash them into shards, and store them in an airtight container for your summer baking.

If you’re still in need of a kitchen to make the magic happen, then take a look at our range of student accommodation in the UK and Ireland today. We’ve got the place, you bring the skills.

For the true Easter lovers among you, check out BBC Good Food’s guide to the best Easter treats of 2026. There are some seriously tasty bites to be had this year.

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